Hi, I’m Janessa!

As a Brand Marketing Manager and Experiential Architect, I builds immersive campaigns that connect strategy with storytelling, and people with experiences they’ll actually remember. Whether it’s developing a spy-themed casino promotion that treats employees and guests as characters, or or producing DEI-driven events for design professionals, I lead marketing and event projects that are thoughtful, layered and built to leave an impression.

While I’ve worked across various industries, such as hospitality, entertainment and urban development, I have always had the same goal: to create branded moments that feel intentional, engaging and a little unexpected. I don’t just oversee creative, I write the messaging, concept the themes and guide cross-functional teams from initial brainstorm to final rollout.

My approach is rooted in clarity, curiosity and culture. I believe that good marketing doesn’t just push product, it tells a story, earns attention and meets people where they are.