“Play Your Way” Influencer Campaign
Client: MGM National Harbor
Media Partner: The Washington Post
Background: MGM National Harbor is fully-integrated resort located at the intersection of Washington, D.C., Maryland and Virginia. With two levels of gaming, a 24-story hotel, and various dining and entertainment venues, the property serves over 30,000 guests per day who are seeking luxury gaming, entertainment and hospitality experiences.
Challenge: As a luxury brand, MGM National Harbor is often perceived as being more expensive than local competitors. This perception is particularly held among casual, value-conscious players who are increasingly become less engaged with the property during times of economic uncertainty. I saw an opportunity to combat this perception and reframe MGM National Harbor’s brand narrative, shifting the conversation away from price and toward the property’s true differentiators: its scale, variety and flexibility.
The Solution: To reframe the narrative, I partnered with The Washington Post to produce a scripted video campaign and companion article. The campaign positioned MGM National Harbor as an expansive gaming destination where guests can choose the experience that fits their preferences, budget and comfort level.
Rather than focusing on price points, the creative direction highlighted the property’s scale, range of gaming options, flexible entry points, elevated environment and full resort experience. The video followed an influencer through a curated “choose your own adventure” journey across the casino floor, helping viewers see MGM National Harbor as a destination designed for various styles of play.
Responsibilities:
Developed campaign strategy, messaging framework and creative direction.
Helped co-write and edit the video script to align with MGM National Harbor’s brand positioning
Provided key messaging that informed the Washington Post article
Coordinated on-property production, including run of show, filming locations, extras, scheduling and internal logistics
Play Your Way at MGM National Harbor
By MGM National Harbor
April 17, 2026
Step inside the casino at MGM National Harbor and explore an expansive playground designed for every kind of player. Watch as Rachel, a D.C.-based content creator, tours the casino and discovers just how much choice lives under one roof.
At MGM National Harbor, scale isn’t about spectacle for its own sake — it’s about possibility. With two full levels of gaming, guests can shift between atmospheres and experiences effortlessly. Downstairs, the main floor buzzes with action, offering everything from slots and table games to sports and race betting. Upstairs, a different pace awaits, with a dedicated poker room and a more sensory-friendly slots area designed for comfort and focus.
That same flexibility extends to how you play. MGM Casino is a place where you can start small, go big or simply play your way without pressure. Because here, the experience isn’t defined by how much you spend — it’s defined by the freedom to choose.
Beyond the games, MGM National Harbor delivers a full resort experience that makes every visit your own. However you play, one thing is clear: the next step in gaming doesn’t look the same for everyone. And that’s exactly the point.
Book now for an ultimate gaming experience.
Must be 21+. Please play responsibly.
For help, visit MDGamblingHelp.org or call 1-800-GAMBLER.